Thursday, August 11, 2011

EDUC-8848-2 Emerging and Future Technology-Technology

I rented Minority Report from Blockbuster. I am not a big home movie viewer so I did not want to open a membership with Netflix. I have an Internet television which should have made Netflix the best choice, but I did not want to commit to a service that I may not often use. I checked my cable subscription with Cox Cable but could not find one of the needed movies offered by video-on-demand.

The competition between DVDs and video-on-demand is not an example of increasing returns because the two technologies did not emerge at the same time. Thornburg (2009) has classified Red Queens as “huge competition between two technologies; in the process, all other competitors are left behind”. DVDs and video-on-demand are two technologies that lead the way for a means of watching movies. Video-on-demand can be accessed and used without leaving the home, but several consumers have not upgraded to the required hardware to use video-on-demand. I would relate Netflix and video-on-demand together, because they are new technologies that emerge with time.



















References

Thornburg, D. (2008c). Red Queens, butterflies, and strange attractors: Imperfect lenses into emergent technologies. Lake Barrington, IL: Thornburg Center for Space Exploration.

Thornburg, D. (2009). Increasing returns. [Vodcast] Emerging and future technologyDVD produced by Laureate Education. Baltimore: Author

Thornburg, D. (2009). Red Queens. [Vodcast] Emerging and future technologyDVD produced by Laureate Education. Baltimore: Author